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Celebrity Chef Culture Shines in Miami Beach

Dinner at Eight Among the Stars

 

Table 8 Chef
Govind Armstrong

The cult of celebrity chefs is bigger today than ever before. With gourmet cookbooks, popular TV shows, chef-branded cookware and expensive restaurant chains popping up all over the country, it's fascinating to watch the impact of this multimedia empire on the South Beach dining scene. While Miami has long enjoyed a wealth of small-scale ethnic restaurants, the influx of name brand dining makes it possible to participate in Celebrity Chef Culture every night of the week! For some locals, this is an unwelcome change. For our international visitors, the chance to sample the culinary pyrotechnics of Govind Armstrong, David Bouley, Nobu Matsuhisa and a host of others all within walking distance of our sunny beaches is irresistible.

When Hollywood Super Friends Jennifer Aniston and Courtney Cox drive the paparazzi wild, chances are they're photographed running into Sunset Boulevard's Il Sole Restaurant for a plate of chef Pietro Rota's popular pasta. Though it looks like no one in Los Angeles ever really eats, the chefs who feed the stars are now celebrities in their own right. Last season, Govind Armstrong shuttered the west coast branch of Table 8 to make extensive renovations while he perfected the menu at the Regent Hotel's sun deck dining room at 14th Street and Ocean Drive. This second generation of Table 8 has been wildly popular with Miami's foodie crowd as well as the upscale lounge crawlers who flock to the tapas style menu he serves at the bar after hours.

Chef David Bouley   

 

While Armstrong shuttles between his west and east coast restaurants these days to make certain the food and service are up to his standards, his Miami Beach restaurant is often compared to New York superstar David Bouley's Evolution at the Ritz Carlton South Beach. Opened within months of one another, their caliber of cooking raised the standard in town to new heights.

Too often, South Beach restaurants get dismissed as tourist hot spots or trendy lounges. While there are still many places where huckster hostesses wave unsuspecting visitors toward badly prepared menus, those in the know credit out-of-towners like sushi star Nobu Matsuhisa with inspiring the influx of big name restaurants to our small town dining scene. Nobu, the "nouvelle Japonais" super chef, perfected an upscale chain of celebrity-friendly sushi restaurants in the world's capitals. Lucky for Miami, the chefs who train in his kitchen have gone on to open some top-flight restaurants all over town.

Name Dropping Dining Options
Miami's Mango Gang, the half dozen chefs who fortify their menu with local seafood and Caribbean-inspired citrus-infused preparations are facing a new breed of competition from New York, Chicago, Los Angeles and beyond. South Florida is such a popular international destination, the eyes of the culinary world are increasingly focused on our shores. Bravo TV sent their production crew to the brand new Fontainebleau Resort to shoot the third season of Top Chef and the Food Network hosts the ever-popular South Beach Food and Wine weekend on Ocean Drive every February.

Emeril Lagasse, a Food TV superstar, can sometimes be found in his dining room at the Lowe's Hotel at 1601 Collins Avenue. Young fans of the show who have learned to shout "Bam!" while spicing their own dishes, flock to meet their hero at the Food and Wine weekend or at the private dinner parties he hosts during the event. In a recent interview, Lagasse marveled at the impact of TV stardom on the once humble status of a restaurant chef. People often took for granted that a staff of anonymous cooks labored over a hot stove to prepare their dinner. Suddenly, these behind-the-scenes workers are considered craftsmen, savvy business people and Important Personalities. This is what cooking shows have done for America. Celebrity Chefs are often called upon to endorse household products, fast food chains -even Dunkin Donuts!

 

Emeril Lagasse

Emeril Lagasse will once again participate in the 2008 line up for the South Beach Food and Wine Festival. He joins Mario Batali, Jamie Oliver, Jean George Vongerichten, Alice Waters, Rachel Ray and South Beach Diet Doctor Arthur Agatston in events all over the city February 21-24th. There will be a late night Fettuccine Party hosted by Mario Batali, an all-girl D'Vine Divas party celebrating Lucques LA star chef Suzanne Goin, and even a Poker Party with down home Southern Chef Paula Deen. Tickets go on sale October 15 and will sell out fast.

One of the highlights of the weekend is a panel discussion hosted by Bad Boy chef Anthony Bourdain. His Travel Channel television shows, his personal website and frequent guest blog posts on top culinary sites are critical of his too-popular friends who are more often Brands than Cooks. While he endorses no products, his hours in front of the camera far outweigh those before a stove. He is a personality in his own right and has become even more famous by poking fun at the foibles of his fellow famous chefs. Awash in the spotlight of his own infamy, Bourdain reminds his fellow TV stars that they were once just back-of-the-house workers who were never the smartest kids in their classes. He warns chefs not to forget the humble peasant origins of their craft by making celebrity more important than their ability to cook good food. His frequent visits to South Beach to film his television program or to participate in the Food Network events often take the wind out of the over-inflated sails of the other celebrities.

What's in a Name?
Our fascination with fame drives our decisions to purchase certain products, to visit certain cities, even to style our hair in certain ways. While political pundits dust up a scandal over the prices candidates pay to cut their hair, even hair stylists enjoy 15 minutes of notoriety when their work is associated with a famous person. Which brings us right back to Jennifer Aniston and her famous Rachel Haircut that launched a thousand imitators when Chris McMillan created that layered shag hairstyle in the 1990s. Jennifer Aniston frequents Los Angeles eatery Il Sole and thus bestows celebrity status upon chef Pietro Rota. This season, Rota brings his culinary firepower to the reinvented Tides Hotel and the newly refashioned La Marea Restaurant on Ocean Drive.

The Tides Hotel suffered a round of bad press this season as extensive renovations lingered longer than expected. Disappointed guests posted negative comments online and frustrated the hotel's efforts to brave the onslaught. The saying, "Time and Tide Wait for No Man," certainly rings true for this Ocean Drive stalwart as the drop cloths are gone and the scaffolds lifted to reveal a spectacular new setting for dinner or a truly romantic vacation. With just 45 sleek guest rooms and suites awaiting finishing touches, the hotel dining room and terrace lounge are working through the transition from their former moniker, 1220 (a reference to the hotel's address) to the more stylish La Marea - Italian for "The Tide."

For ten years, the Restaurant Formerly Known as 1220 challenged 5 different chefs and endured seasons of good and not-so-good reviews. Now under the stewardship of the Kors Group, this elegant Art Deco property will spend 2007 "in turnaround," as they say in Hollywood. Shepherding the restaurant through these growing pains, LA big guns Pietro Rota and Bravo TV's top designer Kelly Wearstler have transformed the lobby and lounge space into a wild post modern seascape. With interior design that's more about the quirks of her character than practical end use, Kelly Wearstler lends something rather Pee Wee Herman to her interiors. It's all too easy to spot Wearstler's whimsy everywhere you look and the highly stylized new Tides is no exception. Ultimately, the classic Art Deco bones of the property have been given a much-needed update - all the better to focus attention on the exciting new menu.

Executive Chef Pietro Rota is as big a name in Hollywood as his Ocean Drive neighbor Govind Armstrong, who is often seen wooing guests on the patio of Table 8 at the Hotel Regent.

Celebrity chefs add a new luster to South Florida's dining scene and the man who feeds the cast of "Friends" is certainly bringing his own sparkle to La Marea. The journey from Il Sole, the Sunset Boulevard restaurant that hosted the final cast party for Friends to the quiet reaches of northern Ocean Drive stands in contrast to Armstrong's Table 8 because Rota's dishes tend toward simple pastas and salads rather than Armstrong's loftier gourmet riffs. The Tides has decided to extend the restaurant's soft opening throughout the summer to allow the chef and wait staff to work out any kinks in preparation and presentation. South Beach's off-season will be the proving ground for a menu that features tapas both hot and chilled, simple salads, Rota's signature pastas and a number of grilled, roasted or steamed fresh fish.

Also serving breakfast and lunch to hotel guests, the abbreviated daytime menu includes main plate salads from a classic nicoise to a lush lobster cobb with bacon and avocado. Sandwiches of chicken and fish, light pastas and seafood round out the lunch selections. One consideration in holding the official opening until September might be Rota's decision to offer most fish whole or on the bone to be filleted tableside. While some LA waiters may be moonlighting actors, the La Marea staff will be required to master this more formal seafood service. It is uncertain whether this decision will survive the summer shake out. What matters most is that this Milanese chef brings a considerable Italian influence to the new Tides menu, but his penchant for a simple, straightforward Mediterranean style keeps each dish light and fresh and inviting. It may be tempting to make a meal of the innovative starters. The fresh tuna crudo and a salad of thinly sliced red and gold beets topped with a Humboldt Fog artesanal goat cheese are both simple and delicious.

The freshly marinated anchovies paired with lemon, garlic and white wine are as succulent as the just-seared diver scallop.

Perhaps too hearty for a sultry Miami night, the Mediterranean Seafood Soup is more like a traditional bouillabaisse of clams, mussels and scallops nestled in just a bit of garlicky tomato broth. Pastas topped with lobster, with homemade pork sausage or with roasted pork cheek and porcini reduction are Rota's best efforts. Those who limit their carbohydrates and manage to resist what might possibly be the best breadbasket on the Beach are rewarded by the pan-seared Dover Sole in a lemony butter sauce. Share a side dish of mini fried artichokes or the outrageously creamy polenta and you'll certainly agree - The Tides Have Turned!

From Philadelphia with Love
At the opposite end of Ocean Drive, the celebrity name on the newest restaurant marquee is not that of the chef, but popular character actor Danny Devito. Executive chef Francis Casciato takes a less prominent role in the opening weeks of this big name eatery so that the more famous little guy can enjoy the spotlight. Devito is quick to equate his years in his mother's kitchen and his father's New Jersey diner with his lifelong interest in food. However his participation at Devito South Beach (150 Ocean Drive) is strictly front of the house. After a chance meeting with restaurant financier Michael Brauser while on vacation in the Greek Islands, Devito and Cheer's star Rhea Pearlman decided to focus their attention on renovating the Joia restaurant space adjoining the Century Hotel. Devito hosted a number of opening parties, first for the cast of HBO's Sopranos following the series finale and then a second VIP night featuring his costars from FX's "It's Always Sunny in Philadelphia." Ever the charming host, Devito attended solo while his wife readied for an upcoming stage performance in London.

The third partner in this new power venture is David Manero, who's casual Vic and Angelo's Italian Enoteca still ranks as a top door in Palm Beach County. While the PGA location boasts pizza made with "real" New York water and the only outdoor dining patio with a real bocce court, this glam, big-ticket installation on South Beach is rumored to have cost over $4 million dollars to design. Manero's wife Lynn is credited with the over-the-top presentation that includes red croco-printed benches, pearl white upholstered chairs and framed flat screen televisions strategically placed around the dining rooms featuring clips from Devito's comic movies. The overall effect is 1950s Miami Beach meets a stylized Las Vegas lounge. Bright red Murano glass chandeliers, cabana curtained dining nooks and exposed brick walls definitely provide the "Wow!" factor the partners hoped to create.

The menu fuses upscale steakhouse classics with Italian red sauce specialties. Diners are presented with freshly steaming popovers at the outset of each visit and are gifted with the recipe should they wish to try to replicate the dish at home. Adding to a strong first impression, a plate of just fried zucchini, roasted peppers and imported Parmesan cheese is presented as a complimentary appetizer. The menu ranges from classic antipasti of imported smoked meats and cheeses and rolls deftly through hearty pastas, Mama's meatballs topped with creamy ricotta cheese and a full range of the house's signature meats. Not for the faint of heart, a $325 "Flight" of steaks from three continents boasts Japanese Kobe Beef, Australian Wagyu Rollatini and American Kobe Flat Iron steak. If your tastes run more toward spaghetti and sauce, you'll be relieved to learn the house's private blend of San Marzano plum tomato sauce is available for a paltry $12.95 a jar.

Devito recently dodged a scandal when he appeared on "The View" morning chat show still suffering the effects of a night of too much limoncello with fellow actor George Clooney. Rather than hide from his boozy performance, Devito offered to represent a distributor of the strong cocktail and was quickly signed to endorse a personal line of the potent lemon liqueur. Danny Devito's Premium Limoncello will hit retail shelves in August for $23.99 a bottle and advance tastings will be held at his new South Beach eatery. "When Life Gives You Lemons, Make Limoncello," he laughs. It's possible this enterprising actor will be laughing all the way to the bank.

If you decide to take a South Beach Celebrity Chef Dining Tour, be certain to make reservations well before your visit.

Devito South Beach is located at 150 Ocean Drive and the reservation line is 305-531-0911.

LaMarea at the Tides Hotel is located at 1220 Ocean Drive and serves lunch and dinner daily. Book a table at 305-604-5070.

The Miami Spice Annual Summer Dining Event takes place from August 1 through September 30.

Many of Miami's All-Star Restaurants including Rota's La Marea, Armstrong's Table 8, Emeril's South Beach, Eric Rippert's Lido at the Standard, Douglas Rodriguez's Ola at the Sanctuary, Allen Susser's Chef Allen's, and Michael (Scwartz's) Genuine Food and Drink will participate in the Miami Spice Event featuring a set prix-fixe 3 course menu for just $22 per person at lunch and $35 per person at dinner.

Learn more at www.ilovemiamispice.com including a complete list of participating restaurants and menus. Reservations are strongly suggested.

—Alice Dreer